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Author: Subject: Bosch marketing speak - Evodium steel
nick205

posted on 5/7/17 at 09:22 AM Reply With Quote
Bosch marketing speak - Evodium steel

Just bought a new set of wiper blades for SWMBOs car. Experience has shown that Bosch ones seem to work best and last longest.

Anyway they've just arrived at work and look OK. However Bosch make great play on the packaging that they use "Evodium" steel in them.

What the hell is Evodium steel?

More importantly is it really an advance over other steels?

Seems like Bosch marketing speak to me

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SPYDER

posted on 5/7/17 at 10:34 AM Reply With Quote
Marketing types have their own periodic table of elements.
Evodium sits just above Madeitupolene and therefore shares it's properties.

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theconrodkid

posted on 5/7/17 at 11:16 AM Reply With Quote
i googled it and it suggested imodium,similar maybe ?,seems like a made up word like unobtanium.





who cares who wins
pass the pork pies

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nick205

posted on 5/7/17 at 11:46 AM Reply With Quote
Gents,

I have to agree with both of you!

I too Googled "evodium" and imodium was suggested.

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Bluemoon

posted on 5/7/17 at 12:50 PM Reply With Quote
quote:
Originally posted by nick205
Gents,

I have to agree with both of you!

I too Googled "evodium" and imodium was suggested.


Sounds like the sales department could do with some.

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40inches

posted on 5/7/17 at 01:09 PM Reply With Quote
quote:
Originally posted by theconrodkid
i googled it and it suggested imodium,similar maybe ?,seems like a made up word like unobtanium.


What! Unobtanium doesn't exist????

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nick205

posted on 5/7/17 at 02:24 PM Reply With Quote
quote:
Originally posted by 40inches
quote:
Originally posted by theconrodkid
i googled it and it suggested imodium,similar maybe ?,seems like a made up word like unobtanium.


What! Unobtanium doesn't exist????



Aaah - it most certainly does - you just need a job in the marketing team to be familiar with it

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benchmark51

posted on 5/7/17 at 05:50 PM Reply With Quote
My Quantum uses garlicodium and they really do work. Not a vampire to be seen! lol
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02GF74

posted on 5/7/17 at 06:45 PM Reply With Quote
Sadly it is real and been around since 2007.

Whether it is vastly superior who can say but bosch say it is better than the usual spring steel used for the blade

quote:
The Evodium spring strip, designed for perfect alignment to the curvature of the windscreen of each model of vehicle, also gives more even distribution of the wiper blade pressure on the windscreen. Evodium is a special kind of Alloy which has property of flexibility and durability. The result is a clear wiping performance, low-noise operation, and more durable than conventional wiper blades.


The o.p. did mention that bosch wiper blades perform better so maybe there is somthing in it and not just marketing hype.?

[Edited on 5/7/17 by 02GF74]






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Dingz

posted on 5/7/17 at 09:43 PM Reply With Quote
Reminds me of an old ditty.
The Bolometer
The Bolometer is a kind of thermometer
Which can measure the heat of polar bears feet
At a distance of half a kilometre.

sorry about that.





Phoned the local ramblers club today, but the bloke who answered just
went on and on.

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Jenko

posted on 6/7/17 at 06:05 AM Reply With Quote
Pretty sure wolverine's eyelids are made of this stuff...





MY BLOG - http://westfieldv8.blogspot.co.uk/

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loggyboy

posted on 6/7/17 at 07:02 AM Reply With Quote
quote:
Originally posted by Jenko
Pretty sure wolverine's eyelids are made of this stuff...



Thats Adamantium. Invented by the 80s popstar.





Mistral Motorsport

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SCAR

posted on 6/7/17 at 07:36 AM Reply With Quote
Had to take retirement early when due to long term exposure I became sensitized and allergic to the increasingly common gas bullshitium. Even now I have to limit exposure to avoid an angry emotional reaction. This means I need to avoid car dealers, repair garages, politicians, in fact I have to be wary of exposure to anyone that describes themselves as a professional.
Apparently once such a sensitivity has developed there's no cure although I've been advised going to live on a canal boat can help

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nick205

posted on 6/7/17 at 08:15 AM Reply With Quote
quote:
Originally posted by SCAR
Had to take retirement early when due to long term exposure I became sensitized and allergic to the increasingly common gas bullshitium. Even now I have to limit exposure to avoid an angry emotional reaction. This means I need to avoid car dealers, repair garages, politicians, in fact I have to be wary of exposure to anyone that describes themselves as a professional.
Apparently once such a sensitivity has developed there's no cure although I've been advised going to live on a canal boat can help



Liking your line of thinking a lot - I think I've developed the same irritation with people and companies spouting nonsense at me to encourage to buy their stuff

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nick205

posted on 6/7/17 at 08:19 AM Reply With Quote
quote:
Originally posted by 02GF74
Sadly it is real and been around since 2007.

Whether it is vastly superior who can say but bosch say it is better than the usual spring steel used for the blade

quote:
The Evodium spring strip, designed for perfect alignment to the curvature of the windscreen of each model of vehicle, also gives more even distribution of the wiper blade pressure on the windscreen. Evodium is a special kind of Alloy which has property of flexibility and durability. The result is a clear wiping performance, low-noise operation, and more durable than conventional wiper blades.


The o.p. did mention that bosch wiper blades perform better so maybe there is somthing in it and not just marketing hype.?

[Edited on 5/7/17 by 02GF74]



Indeed I've often found Bosch products to be a bit better than cheaper alternatives. Whilst I'm sure Bosch are as cost conscious as the next manufacturer their products do seem to work better and last longer.

By the by I've had a corded Bosch drill for 20+ years and it just goes on and on and on. Promised myself a cordless drill some years ago, but ONLY when the corded one died. It just won't get on and die.

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