MikeCapon
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| posted on 2/8/11 at 06:36 AM |
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Name my Shock
Morning all,
As some of you know I am in the process of launching a new range of motorcycle shock absorbers. One of you is already tesing one of the prototypes..
(Cheers Pete)
Production is likely to start in October but there is one remaining detail left unresolved and that is the product name. So, does anyone have any
bright ideas to help me with my woeful lack of imagination?
Here's a pic of one of the prototypes next to an OE unit.
[img]
 
R1oe
[/img]
The name needs to be easy to remember, short and unique. Other m/cycle shocks are Öhlins, WP, Nitron, Hagon, Maxton, EMC, Fournales, Wilbers... A name
needs to be easy to type into Google and ideally have the domain names free.
The winning name gets a great prize which I've not yet thought up 
Thank in advance,
Mike
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Macbeast
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| posted on 2/8/11 at 07:13 AM |
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Capon ?
I'm addicted to brake fluid, but I can stop anytime.
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sheepish0001
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| posted on 2/8/11 at 07:23 AM |
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I was thinking that too, 'Capon Shocks' sounds good to me 
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matt_gsxr
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| posted on 2/8/11 at 07:26 AM |
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And-awe
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lewis
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| posted on 2/8/11 at 07:28 AM |
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+1 Capon Shocks sounds cool
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Slater
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| posted on 2/8/11 at 07:28 AM |
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MotoShox
It's a bit cheesy though.
Why do they call Port Harcourt "The Garden City"?...... Becauase they can't spell Stramash.
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MikeRJ
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| posted on 2/8/11 at 07:29 AM |
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Since WP=White Power, and your damper is anodised black... On second thoughts, might not be a good idea to limit your market to African Americans
Sorry, I'm rubbish at brand names, but I'm interested in the specs; are these gas monotube or emulsion dampers? What damping adjustment
do they have? What sort of price are you targeting, or at least what competitors are you aiming for?
EDIT: How about "Mikon"?
[Edited on 2/8/11 by MikeRJ]
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Andy_B
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| posted on 2/8/11 at 08:18 AM |
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What about 7ockz ...
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flibble
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| posted on 2/8/11 at 08:28 AM |
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Mikon and Capon both sound like good names, Mikon is a little close to
Ikon though, so my votes for Capon so far
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David Jenkins
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| posted on 2/8/11 at 08:30 AM |
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quote:
Originally posted by sheepish0001
I was thinking that too, 'Capon Shocks' sounds good to me
Sounds like something they do to chickens...
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Phil.J
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| posted on 2/8/11 at 08:30 AM |
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What about MC Shocks. MC could be for Motor Cycle as well as Mike Capon.
Incidently WP stands for Wim Peters the shock designer. He was apparently very unhappy about the nickname 'White Power' being given to
them.
[Edited on 2/8/11 by Phil.J]
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MikeCapon
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| posted on 2/8/11 at 08:39 AM |
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Thanks guys. As ever you have some great ideas. All food for thought.
I'd not thought of Capon Shocks. I'm a bit slow maybe at the blindingly obvious
Another one came in by U2U which I like too. MIShocks...
Moto Shocks is good too, particularly for the french market where moto = motorcycle.
Mikon is a bit too close to Ikon which are the old Koni twin shocks now made by their ex importer in Oz.
MC would be great but again too close to EMC, another french manufacturer which I know (knew) well.
@MikeRJ These are gas twin-tube dampers with a single damping adjuster that controls compression and rebound whilst maintaining a compression/rebound
ratio of 1:3. They're not aimed at the race market and the single adjuster with a fixed C/R ratio makes them easy to adjust. In my experience a
'standard' owner will often adjust a multi adjustable so badly he'll end up with worse ride and handling than a non adjustable unit.
In terms of price I'm aiming to sell in the UK market at +/- £345 including VAT and delivery with a 2 year unlimited mileage guarantee.
Keep them coming please. And my grateful thanks for your ideas.
Mike
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designer
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| posted on 2/8/11 at 08:42 AM |
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If it's a UK/France collaboration, like my UK/German Euroframes years ago,
Euroshocks/Euroshox
Angloshocks/Angloshox
or
Leshock/Leshox (are shocks male or female?)
Bounce
Smooth
Dampers
Proshock/Proshox
CS (Capon shocks), or any other initials
Capshocks/Capshox
King/Kingshocks/Kingshox
Absorber
Ashocks/Ashox
or
Give them a standard colour and call them after it. My mate called his company 'Blue door' as the property he rented had a blue door!!!
or
Name them after the Mrs/daughter/son/dad/mum like Mecedes did.
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MikeCapon
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| posted on 2/8/11 at 08:44 AM |
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quote:
Originally posted by David Jenkins
quote:
Originally posted by sheepish0001
I was thinking that too, 'Capon Shocks' sounds good to me
Sounds like something they do to chickens...
As ever you are well informed David A capon is indeed a castrated chicken, a fact which my school friends enjoyed immensely... This definition may
limit the appeal of using my own surname?
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David Jenkins
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| posted on 2/8/11 at 08:49 AM |
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quote:
Originally posted by MikeCapon
quote:
Originally posted by David Jenkins
quote:
Originally posted by sheepish0001
I was thinking that too, 'Capon Shocks' sounds good to me
Sounds like something they do to chickens...
As ever you are well informed David A capon is indeed a castrated chicken, a fact which my school friends enjoyed immensely... This definition may
limit the appeal of using my own surname?
I'm glad you've got a sense of humour about it... I was worried that I would offend you...
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emidas
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| posted on 2/8/11 at 09:38 AM |
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In real life I work with companies getting them into overseas markets where the potential is far greater than that offered by UK. I would recommend
you ensure your chosen name works abroad and can be trade-marked etc before someone else does, probably domiciled in China...
Suggest you look at http://www.start.biz/business_names/search.php which cross refers available domain names, ltd company names and registered
trade-marks. Ignore the National Business Names registration as this is a bit of a con. Also check Community Trade Mark availability on
http://oami.europa.eu/CTMOnline/RequestManager/en_SearchBasic# .
If you are France-based, you may do this differently but the same principles apply. A quick check indicates that Capon is a good bet.
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adithorp
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| posted on 2/8/11 at 10:53 AM |
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Reminds me of the child who asked his mum, why and his friends was called "Hill View", but thier house just a number . She explained and
then said they could give thier house a name, what would he like to call it?... He thought for a second then said "Brian".
How about ,
Capo-moto or Moto-capo?
"A witty saying proves nothing" Voltaire
http://jpsc.org.uk/forum/
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nick205
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| posted on 2/8/11 at 10:58 AM |
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"Capon Shocks" get's my vote, different enough from your competitors and easy to remember.
You might also generate som PR around yourself and the fact that they bear your name. e.g. "Leading industry professional couldn't find
the right solution so made his own" type thing. People like a back story to a product and often buy into a brand perception rather than the
product itself.
Hope it goes well for you, great to see people designin and making real products.
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Fred W B
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| posted on 2/8/11 at 11:37 AM |
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Is "shocks" not a slang term?. Should they not correctly be called "suspension assemblies" or something else?
Lots of companies use initials as brands, and a short name is easier to fit/make look good on a branding sticker.
I suggest "MCS"
from Mike Capon Suspension (Shocks if you must)
Cheers
Fred W B
[Edited on 2/8/11 by Fred W B]
You can do it quickly. You can do it cheap. You can do it right. – Pick any two.
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blakep82
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| posted on 2/8/11 at 11:48 AM |
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right, how about this...
Shock
.... yeah, i know, but think of this:
Person1 "i'm going to buy some shocks this week"
person2 thinks he means a set of your shock absorbers
sort of free advertising/reccomendation every time someone mentions shocks, of any brand.
same sort of way we do the hoovering, or announcements are made on a tannoy (or is that the opposite way round?)
[Edited on 2/8/11 by blakep82]
________________________
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don't write OT on a new thread title, you're creating the topic, everything you write is very much ON topic!
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loggyboy
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| posted on 2/8/11 at 12:03 PM |
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quote:
Originally posted by blakep82
right, how about this...
Shock
.... yeah, i know, but think of this:
Person1 "i'm going to buy some shocks this week"
person2 thinks he means a set of your shock absorbers
sort of free advertising/reccomendation every time someone mentions shocks, of any brand.
same sort of way we do the hoovering, or announcements are made on a tannoy (or is that the opposite way round?)
[Edited on 2/8/11 by blakep82]
Would make it difficult to specifcally search for though.
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kipper
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| posted on 2/8/11 at 12:05 PM |
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cockshocks,,,,,,,,,,no-one would forget the name
Denis.
Where did that go?
<<<<
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norfolkluego
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| posted on 2/8/11 at 12:09 PM |
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How about
Mike's Radical Shock Absorber
MRSA
Job done, I'll take a cheque for consultancy
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loggyboy
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| posted on 2/8/11 at 12:17 PM |
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Micap shocks?
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MikeCapon
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| posted on 2/8/11 at 12:37 PM |
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Strewth, there's lots to think about there. Thank you all
quote:
Originally posted by kipper
cockshocks,,,,,,,,,,no-one would forget the name
Denis.
Have you got an idea for the logo for this one Denis
Fred, You're right. Shocks is slang but has pretty much slipped in to the language. Strictly speaking it's a shock absorber but
that's a bit of a mouthful and precludes short snappy names.
I like MC and your MCS but they are both too close to EMC who are my primary rival this side of the channel.
At the mo Capon Shocks and MiShocks both sound good to me.
Still open to suggestions though.
Thanks,
Mike
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