Just seen this on the BBC website, a link to the most boring ad;

http://vimeo.com/92073118

But for some reason I couldn't stop watching... It reminds me of those epic build diaries that take hours out of your life but the end result is a work of art.

If you look near the end you can see he's missed a bit!!

Patience just doesn't seem to cut it

It's not really an advert though is it? Advert's aren't 45 minutes long and no company in their right mind could afford such a running time anyway.

You could run a 45 second version of that on TV and that would be a perfect advert that shows the attention to detail without being boring.

[Edited on 1/5/14 by daveb666]

Why are the BBC providing free advertising for that company!? Clever tactic on the manufacturers part though!

And if they really hand finish each camera body like that I will eat my hat!

[Edited on 1/5/14 by tegwin]

What no soapy water, amateur.

quote:

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Originally posted by tegwin
And if they really hand finish each camera body like that I will eat my hat!

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I don't buy it. It's a mass produced item. Looks like it's milled on a decent machine you'd then finish them in batches using heat treatments and chemical dips.....

Assembly may be semi automated....

I did some work for Olympus a while ago for the contractor manufacturing camera bodies for thermal imaging cameras costing £30k each. The milled finish on the body was incredible and no hand finishing was done atall....

That is awesome... I didn't manage to sit through the whole 45 mins though