Triton
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| posted on 25/2/09 at 09:56 AM |
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Word of mouth is a far better advert than paying through the nose to advertise in a magazine....IMHO anyway as tried the advert route and not worth
the expense.
Shows are a good choice, take along a car you have built or parts you make so folk can see for themselves...hard going saying the same thing for 2
days but good fun nonetheless.
Cheers,
Mark
My Daughter has taken over production of the damn fine Triton race seats and her contact email is emmatrs@live.co.uk.
www.tritonraceseats.com
www.hairyhedgehog.com
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DavidW
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| posted on 25/2/09 at 09:56 AM |
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A simple website is also probably worthwhile.
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trogdor
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| posted on 25/2/09 at 10:39 AM |
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I think an advert is prob not worth it, we are a small business. admittedly not anything to do with locosts but laboratory equipment
We have paid through the nose for adverts and have not seen any real reward for them.
Our best source of leads is our website and exhibitions, though they do provide good leads they are very expensive.
So I would suggest advertising your services on ebay, a simple website, (the CMS program joomla allows you to make a professional one very easily) and
on online directories. and obviously across as many forums as you can. Even ones not directly for locosts as word of mouth helps here.
[Edited on 25/2/09 by trogdor]
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mr henderson
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| posted on 25/2/09 at 10:42 AM |
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quote:
Originally posted by Triton
Word of mouth is a far better advert than paying through the nose to advertise in a magazine....IMHO anyway as tried the advert route and not worth
the expense.
Shows are a good choice, take along a car you have built or parts you make so folk can see for themselves...hard going saying the same thing for 2
days but good fun nonetheless.
Cheers,
Mark
I have advertised in kit magazines in the past, and found that actually it worked quite well. The important thing is that it reaches people who are
not in a position to receive word of mouth from people who already know about me.
Whether it should be seen as paying through the nose or not will be a simple business decision based on costs versus the results.
If I was selling a product (as you do) then appearing at shows would be virtually essential, and I always planned to do that when I was working on my
own design.
Now, however, I am selling a service, not a product, and it's a lot more difficult to 'show' a service.
In any case, as I said earlier, shows are not suitable for me as my target customer already has a project 'stuck' in their garage and is
hardly likely to be going to kit car shows.
I supose I should have said that this is not the first time I have offered this service, I've done it a couple of times before when
circumstances have allowed, so do have some knowledge about how to market it.
Thanks for all the replies, everybody
John
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