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Author: Subject: Opinions on new Grabercars logo design please
sgraber

posted on 11/4/06 at 11:33 PM Reply With Quote
Opinions on new Grabercars logo design please

I'd like your opinion on the winner of my logo design competition. Ok, so it's the only one... But I think it's great. Would like to hear from the crowd tho.


New Logo
New Logo






Steve Graber
http://www.grabercars.com/

"Quickness through lightness"

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mookaloid

posted on 11/4/06 at 11:34 PM Reply With Quote
I like it
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mangogrooveworkshop

posted on 11/4/06 at 11:47 PM Reply With Quote
GOOD very good






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Simon

posted on 11/4/06 at 11:48 PM Reply With Quote
Like it too.

ATB

Simon






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AdamR

posted on 12/4/06 at 01:53 AM Reply With Quote
Good logo... simple and effective.

One little thing though (you did ask): I think the straight horizontal bar in the middle is slightly awkward - probably because the rest of the logo is curvy. I'd consider adding a subtle curve to it and/or having less of a square end.

Feel free to disregard that advice... it's nearly 10 years since my A-level in Graphic Design and I only got a grade C.






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RallyHarry

posted on 12/4/06 at 07:07 AM Reply With Quote
Looks like the polylines are a bit off, like you have drawn it of a scaned hand drawing.

1.Try making it by using circles as guide, and then stretch it into the "superman shape"
2. The horizontal bar in the middle doesn't have to be that long, look at the G in the Graber word. If it's short it will be easier for the eye to read the whole logo it into a G ( but mybe it should be hard ...)
3. Currently there's a contrast between the heavy font ant the light lines in the symbol, ease up on the kerning and take some weight of the font and it should be GREAT.

Goood job though, it's not easy making a logo.
It should work in all ranges from a rough black&white fax print to beeing laser cut in aluminium, with all the glossy colour prints inbetween. Good luck

Cheers

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Hellfire

posted on 12/4/06 at 07:44 AM Reply With Quote
I like it but I'd personally just stick with a G...






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iscmatt
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posted on 12/4/06 at 08:45 AM Reply With Quote
i like it though as a logo i wouldn't put 'cars' underneath.
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Hammerhead

posted on 12/4/06 at 09:23 AM Reply With Quote
I agree that you should drop the 'cars' part.

Maybe integrate the name into the logo? See pic below.

I have also attached the logo for my car the 'Hammerhead'

good luck with it and keep us posted. Rescued attachment Untitled-2 copy.jpg
Rescued attachment Untitled-2 copy.jpg

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Hammerhead

posted on 12/4/06 at 09:28 AM Reply With Quote
my logo: Rescued attachment logo5.jpg
Rescued attachment logo5.jpg

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Spyderman

posted on 12/4/06 at 02:29 PM Reply With Quote
I like it!
I think the fact it looks slightly right side heavy is good as it makes it unique and instantly recognisable.

Keep it as is!





Spyderman

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Alan B

posted on 12/4/06 at 03:22 PM Reply With Quote
quote:
Originally posted by iscmatt
i like it though as a logo i wouldn't put 'cars' underneath.


Exactly what I was going to add...then I saw someone beat me to it....

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sgraber

posted on 12/4/06 at 04:49 PM Reply With Quote
Wow, great response guys. THank you.

My intention is to use the logo by itself on the front of the car. Use the words by themselves (not stacked) on the back right corner of the car and to use the stack (as seen above) for my business cards.

I am going to try some of the suggestions you have made. Hammerhead, your idea with the graber inside the logo is neat, but I wonder if it will get too small when reduced to the size I want on the bonnet. And it makes it a bit complicated looking. Busy.

Do you like the fact the the bottom of the G has a point, like a shield? or should it flow smoothly in an arc?





Steve Graber
http://www.grabercars.com/

"Quickness through lightness"

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Hammerhead

posted on 12/4/06 at 04:57 PM Reply With Quote
I like it as a shield. sort of a cross between Oakleys logo and superman!

Just had a quick play...what do you think of the one below? The G is distinctive, and could be used as the badge on the front. It would look good machined from aluminium and polished.
If you want the font i'll send it to you.

[Edited on 12/4/06 by Hammerhead]

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jimmyjoebob

posted on 12/4/06 at 05:02 PM Reply With Quote
You could try simplifying a little




[Edited on 12/4/06 by jimmyjoebob]

[Edited on 12/4/06 by jimmyjoebob]





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jimmyjoebob

posted on 12/4/06 at 05:04 PM Reply With Quote
Dammit, I still can't put in pictures! Nevermind, see my photo achive for car logo if interested.

[Edited on 12/4/06 by jimmyjoebob]





Or another variation on this theme





or for more detail






[Edited on 13/4/06 by jimmyjoebob]





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Hammerhead

posted on 12/4/06 at 05:09 PM Reply With Quote
as described above Rescued attachment Untitled-2 copy.jpg
Rescued attachment Untitled-2 copy.jpg

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Hammerhead

posted on 12/4/06 at 05:15 PM Reply With Quote
again but with a bevel like your original.
The G kind of reminds me of a race track.

[Edited on 13/4/06 by Hammerhead] Rescued attachment Untitled-1 copy.jpg
Rescued attachment Untitled-1 copy.jpg

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Piledhigher

posted on 13/4/06 at 11:31 AM Reply With Quote
Steve,

How would it look to put "raber" in smaller letters sitting on the inside line of the "G" in the logo?

Cory

[Edited on 13/4/06 by Piledhigher]

[Edited on 13/4/06 by Piledhigher]

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sgraber

posted on 13/4/06 at 07:00 PM Reply With Quote
Excellent guys! I'll get back into this over the weekend when my workload isn't so all-consuming. Ever had one of those weeks where it seems like at the end of the day you have more work piled on than at the beginning?





Steve Graber
http://www.grabercars.com/

"Quickness through lightness"

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DarrenW

posted on 13/4/06 at 10:33 PM Reply With Quote
Sorry Steve, i hate to be twat but to be honest i dont like it. The car is awesome, slek, sexy, muscly etc etc etc. The logo needs to be something similar. To decide if i liked it or not i didnt study it - just took a quick glance which is what most people do on such logos. It reminded me a bit like a cross between the Superman 'S' and the Ginetta logo - both of which are a bit old. The main feedback it gave me that it is a logo off a 15K Far Eastern sportsish car rather than a 40K + carefully engineered and precision tuned Western supercar. Does that make sense? Dont get me wrong it is very good but the car is so much better.

I feel a bit crap that i cant give you constructive suggestion / alternative.






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sgraber

posted on 14/4/06 at 02:27 PM Reply With Quote
Non, No, don't apologize. You'd be suprised how little negative criticism I have received over the years. I appreciate being able to think about the design from a totally different point of view.

Not that I even agree with you completely, but it's good to do the homework now. So... What company car or otherwise would you look at their logo and say "Ahh, 40,000 big ones!". If you could at least point me in the right direction I would appreciate it.





Steve Graber
http://www.grabercars.com/

"Quickness through lightness"

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sgraber

posted on 28/4/06 at 12:18 AM Reply With Quote
How about this one?








Steve Graber
http://www.grabercars.com/

"Quickness through lightness"

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kb58

posted on 28/4/06 at 01:24 AM Reply With Quote
Nope, no sharp corners. The corners.... "radius ratios", if that is a phrase, should match that of the body.





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locost_bryan

posted on 28/4/06 at 04:40 AM Reply With Quote
I like that last one - maybe you could shape the top of the G to match the "head rests" and roll the corners to match the fender curves (as seen from the rear) to keep the folks happy?





Bryan Miller
Auckland NZ

Bruce McLaren - "Where's my F1 car?"
John Cooper - "In that rack of tubes, son"

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